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The automotive industry is just a small one and populated by a few players. And one of the well-known players in the industry is Hyundai Philippines. This is also considered as one of the market leaders in the country. The official distributor of Hyundai vehicles in the country is the Hyundai Asia Resources, Inc or the HARI. It was in August 2001 when Hyundai made its move in the country and this was the time when the company was incorporated. Under the said conformity the HARI was given the exclusive distributorship of the light commercial vehicles and Hyundai passenger cars. And by December of the same year, the company has appointed its first set of dealers.

In 2001, the listing of dealers for the company includes;

. Hyundai E. Rodriguez Sr
. Hyundai Quezon Avenue
. Hyundai Cebu
. Hyundai Pampanga

The company begins with these four companies and went on to become one of the better players in the industry. By 2007 the original four dealerships of Hyundai has developed to 31 dealerships and the whole Hyundai company in the country features greater customer service and provides its customers with Hyundai Mobis parts and special attention to the service tools. The company also offers warranty, technological support and of course, first class services to its clients. Hyundai in the Philippines cultivates and promotes the global image of Hyundai and the name of the company has become connected to the brand’s CRDi which is the Common Rail Direct Injection Diesel engine. This type of engine was first introduced in 1994.

Right now, HARI offers its Filipino costumers with a number of choices and some of the popular models in the country include Hyundai Grand Starex, Santa Fe, Tucson, Veracruz, Getz and Accent.

Hyundai Grand Starex

The Starex is considered as a multi-purpose vehicle and this was designed and manufactured for the Philippine, Korean and the European markets. The vehicle is available in many configurations like a mini-van, mini-bus, van, pick-up taxi or even an ambulance.

Hyundai Santa Fe

The Hyundai Santa Fe has a quality reputation and as a matter of fact, the Santa Fe in the United States was cited as the ‘top pick’ for 2008 by Consumer Reports. Consumer Reports is an influential automotive publication and it bases its picks according to road tests and expected safety and reliability. In 2001, this was introduced as the brand’s first SUV. This has been one of the best-selling models under the Hyundai line-up. The company has eve have some trouble supplying consumer demand in the US.

Hyundai Tucson

The Tucson is from Hyundai which is a compact cross-over SUV and was in production by the global Hyundai since 2005. This SUV shares the Elantra platform and this is slotted just below the Santa Fe line-up. The Tucson is known the world over, thanks to the SUV’s striking balance of comfort, space and price.

Hyundai Veracruz

The name Veracruz is taken from a town in Mexico and this model continues the Western theme that was adopted by the company. This model officially went on sale in March 2007.

Hyundai Getz

The Getz is a super mini car that is produced by Hyundai. This is sold in many parts of the world, except in the US and Canada. The Getz is obtainable in three and the five door hatchback body styles and also available in the 5-speed manual transmission and the 4-speed automatic transmission.

Hyundai Accent

This is a sub-compact car by Hyundai and marketed by Chrysler too as the Dodge Altitude.

Presently the Hyundai in the Philippines is in a great position and the HARI is now known as one of the fastest growing auto companies in the country. The company now boasts around 32 dealerships. The company has also won a number of awards and some of the awards won by Hyundai Philippines include;

. Hyundai Asia-Pacific Distributor of the Year, 2005 and 2006

. Hyundai’s DEP Dealer Enhancement Program Capital of the World

The company is also popular for its efforts outside its traditional business. Hyundai Philippines has been active in valuing entrepreneurship and in valuing the Filipino businessmen thru its many programs like the PRO Negosyo Movement.